ADV Tennis
Company Overview, Reviews, and Exclusive Discount Codes

Who is ADV?

ADV Tennis is a company driven by innovation, founded by tennis players, coaches, and engineers who are passionate about improving the game. Their mission is simple: create high-performance tennis gear designed to solve real problems players face on the court.

What Makes ADV Unique?

Unlike traditional tennis brands, ADV prioritizes direct feedback from players at all levels—from weekend warriors to touring professionals. Their team of engineers and coaches meticulously designs products that enhance performance, comfort, and durability.

The Story Behind ADV

ADV was founded by Lavie Sak, an experienced tennis coach with a background in engineering and tech. Frustrated by the lack of meaningful innovation in tennis gear, he set out to design products that actually make a difference. Since then, ADV has become known for pushing the boundaries of tennis equipment while also giving back to the sport through nonprofit initiatives.

Why It Matters for Pickleball

While ADV started in tennis, their engineering expertise and player-first approach translate seamlessly to pickleball. Whether it’s grips, accessories, or performance-driven gear, ADV applies the same dedication to quality, helping players improve their game with smarter, better-designed products.